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“Who owns social media in the organization?”– It’s the wrong question
Discussions abound on who “owns” social media in an organization. This came up during a panel discussion at the Social Media 201 event last week in Seattle where it was suggested a communications...
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SOSTAC Marketing Planning Podcast with Brian Hansford
Brian Hansford, the president of Zephyr 47 gives a podcast overview of the SOSTAC marketing planning framework. SOSTAC is a method we consistently use with our clients at Zephyr 47. Brian wrote about...
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The Content Grid from Eloqua/JESS3 – A Brilliant Model
The swirl and excitement around social media, social networking, and social media marketing (they are each unique) creates many new opportunities to engage customers, partners, families, friends, and...
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Campaign Workflow – Map the Process Before Hitting Send
Steven Covey says to ‘begin with the end in mind.’ Another saying is ‘set the goal and the how-to’s will reveal themselves.’ When building a campaign strategy and implementing individual campaigns,...
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Evaluating Marketing Automation Vendors – Looking Past Functionality
Marketers who consider a Marketing Automation vendor are often tempted by the shiniest object with the sexiest advertising or the cheapest solution for email marketing and some basic lead scoring...
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What’s in a Message? The Strategic Foundation for Success
Ed. Intro: Zephyr 47 is very honored to have this expert guest blog from Colleen Moffitt, co-founder of Communique’ PR in Seattle and co-author of Strategic Public Relations: 10 Principles to Harness...
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With Marketing Automation – Analyze the Data that Impacts Revenue
Marketing automation platforms help marketing professionals identify revenue opportunities based on interactions and behaviors with a prospective company. Using the right metrics in demand generation...
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White Paper – 10 Keys to Maximize your Investment in Marketing Automation
Zephyr 47 has published a new white paper to help organizations maximize their investment in marketing automation. The white paper is FREE and you can DOWNLOAD HERE Maximize Your Marketing Automation...
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5 Steps to Take Before Buying a Marketing Automation Solution
Zephyr 47′s Brian Hansford recently wrote this blog for Matt Heinz with Heinz Marketing. 5 Steps to Take before Buying a Marketing Automation Solution Marketing automation follows the trends similar to...
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How Will You Evolve Marketing Analytics in 2012 – Expert Guest Blog
Ed. Note: This installment of the Expert Blog Series is provided by Jon Miller, VP of Marketing & co-founder of Marketo, a leading marketing automation and revenue marketing platform provider....
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